FCC cryptocurrency launch
FCC cryptocurrency launch
Navigating cancel culture through smart storytelling
The FCC project tackled one of today's trickiest topics – cancel culture. We created an animated explainer video and social media series to help the brand engage authentically with this sensitive subject. The challenge was sparking meaningful conversations without becoming part of the problem. Through strategic visual storytelling, we found that sweet spot between being genuine and being smart about the message.
Navigating cancel culture through smart storytelling
The FCC project tackled one of today's trickiest topics – cancel culture. We created an animated explainer video and social media series to help the brand engage authentically with this sensitive subject. The challenge was sparking meaningful conversations without becoming part of the problem. Through strategic visual storytelling, we found that sweet spot between being genuine and being smart about the message.
Client
Client
FCC
FCC
Year
Year
2022
2022
Category
Category
Launch Video
Launch Video
Role
Role
Creative lead and visual problem-solver
I handled the entire creative vision from concept to delivery. Created and animated the explainer video, developed the social media series, and worked directly with the client on messaging strategy. My job was turning a potentially explosive topic into content that actually moves conversations forward – finding the right visual language to make people think, not just react.
Creative lead and visual problem-solver
I handled the entire creative vision from concept to delivery. Created and animated the explainer video, developed the social media series, and worked directly with the client on messaging strategy. My job was turning a potentially explosive topic into content that actually moves conversations forward – finding the right visual language to make people think, not just react.
Role
Creative lead and visual problem-solver
I handled the entire creative vision from concept to delivery. Created and animated the explainer video, developed the social media series, and worked directly with the client on messaging strategy. My job was turning a potentially explosive topic into content that actually moves conversations forward – finding the right visual language to make people think, not just react.
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