PPH Studio

CONTACT NOW

Haldiram's

Pattri is an online platform dedicated to unearthing and sharing India's hidden culinary treasures. Born from a passion for regional delicacies and authentic food stories, Pattri connects local food makers with enthusiasts nationwide—bringing the rich, diverse flavors of India right to your doorstep.

Haldiram offers high-quality quick and frozen food for the NRI community. Our digital ad campaign highlights the convenience, authenticity, and quality of their range, resonating with an international Indian audience. It emphasizes Haldiram's commitment to tradition while meeting modern needs.

Client

Pattri

Year

2023

Role

I worked as an Assistant Director (AD) and offline editor for this project, where the brand's brief was to create short, impactful digital ads for their marketing campaign. My involvement began in pre-production, collaborating on framing decisions and shot sequences to effectively convey the story within a limited timeframe. The challenge was to complete the shoot in a single day, covering 15 products with distinct styling requirements. Despite the tight schedule, the shoot was a success, resulting in compelling ads that met the brand's marketing objectives.

As the Assistant Director for Haldiram's digital ad campaign, I oversaw the project's execution, ensuring we effectively highlighted the convenience and authenticity of their quick and frozen food for the NRI community. My hands-on involvement also extended to Assistant Camera, DIT, and Editor, playing a crucial role in capturing and crafting the visuals that resonated with an international Indian audience.